Switzerland: the European crypto valley

Three months after the launch of the first crypto ETP in the world on Swiss stock exchange, SEBA and the private bank Julius Baer announced their collaboration to provide customer services on digital assets to their clients.

SEBA is a company founded in 2018, by former UBS employees, trying to fill the gap between traditional finance and the crypto world. They provide solutions for digital asset institutional investments such as transfer or specific storage. 

Innovation as a major concern

According to Julius Baer, this partnership comes from a rise in demand for digital assets and a wish to innovate and become a pioneer in custody services on a large scale. 

When should it start?

The collaboration and thus the service offer should start as soon as SEBA obtains a license from the regulatory authority, FINMA. This would be a world’s first pushing crypto one step further as a new legal asset class. 

While the crypto market hasn’t recovered yet from a long bear market, financial giants are already paving the way for the coming years to bring crypto in another league.